Luca di Filippo

CX & UX | Strategy | Design
I am a results-driven and versatile CX & UX leader, creative director, and photographer. I have a demonstrated history of crafting brands, customer experiences, and impactful communication that captivate audiences and propel business growth. Online and off-line. Trained industrial and interior designer, I'm adept in all facets of the design process, merging user experience rigour, commercial insight, and hands-on creativity to tackle any challenge with determination, responsibility, and enthusiasm.

Design

Designer | Creative Director | CX and UX Strategist.
A long time ago, while training hard to qualify for the Olympic Games, I bumped into a book that changed my life: The Design of Everyday Things. It was the Italian version, which sounds even more thrilling, La caffettiera del masochista: Psicopatologia degli oggetti quotidiani. From there on, I devoted my life to design, diving in all its different disciplines, with a great amount of curiosity an passion.

Wine Museum

In-Store Communication

Brand & Visual Identity

Brand Strategy

Photography

An extension of my design tool-kit
It may sound cliché, but like many many others, I had the chance to have a dad with big passion for photography. My first shot was taken in 1976, when I was 8. Then, digital photography, allowed more experimentation and a transition from amateur to professional, when in 2006 I started selling images on Getty Images and iStock.com.

Feed the Eyes

Nuvola’s Social Media Imagery

Nuvola’s Menu Imagery

Daily Contaminations

  • Design and Photography
  • Let's get in contact!