Pomegranate 2014

A fantastic team of anthropologists, designers, developers and copywriters – where I had the honour of being the creative director – needed the agency repositioning, emphasising the UX skills and the innovative, trade marked Emotional Ignition approach.

It’s never easy to revamp a glorious brand especially when there is sentimental attachment on a logotype born more than ten year ago.

Pome Logotype-01

Pome Logotype-02 Pome Logotype-03


here a before-after scrollbar to compare the previous logotype with the revamped graphic and tag line.

  • Before-
    Before After

Other design projects: